Premium Article & Post Injection

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Advert Types

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Premium Article & Post Injection

Dimensions: 728 x 90

This position essentially inject a Leaderboard Banner Ad into article or post content and is one of the more popular positions in our marketing channels. It appears on every article or page within a chosen set of categories.

You can expect the advert to appear on 70% or pages or those pages deemed high traffic to ensure impressions.

High Click Through Rate (CTR)

Due to its prominence on every page and being in the line of view or viewport for every page, it is a big converter.

High Impression Rate

The impressions on this advert will extremely high, rendering it perfect for brand awareness.

Traffic Driver

The creative on display also increases traffic. Use this position as an opportunity to take increase site traffic.

Premium Article & Post Injection (728x90)

Delivery

Injected into the majority or articles across the website that contain over 250 words. The Leaderboard Banner (728×90) will repeat each fiver (5) paragraphs should the article length allow this.

Categories: Selected
Articles/Post: All
Archives: All

Standard Display

File Format: JPG, PNG, GIF (HTML5 Specs below)
Dimensions: 728×90
Max File Size: 100 KB

Specs

Dimensions: 728 x 90px File size: 100kb
Format: html5
Backup Image: (Optional) JPG, PNG, GIF, 40kb
Looping: Yes
Max animation length: 15 seconds unless user initiated. Animation can loop twice (play through 3 times). No continuous looping permitted.
REA Served HTML5:
- Creative should be submitted in a Zip File containing (but not limited to) HTML, JS, CSS, GIF, JPEG. Adobe Edge is accepted.
- Refer to following HTML5 guide.
- Do not embed click-through URLs directly in to the code as this will not allow clicks to be tracked
- All external resources within the HTML must have secure URLs (https). We cannot accept HTML that pulls in non-secure content.
- All external resources within the HTML must not exceed a combined file size of 100kb.
HTML5 Rich Media:
- Must use approved REA Group Ad Server vendors: Sizmek, Atlas, Double Click.
- New 3rd party vendors can be approved on a case by case basis. Please allow 3 business days for testing.

ASSET	MAX FILE SIZE	FILE TYPE
Backup Image (optional)	40kb	JPG, PNG, GIF
Initial Load	100kb	HTML5, JPG, PNG, GIF
Polite Load/Panel	1MB	HTML5
User Initiated Load/Expansion	10MB	HTML5
Video (optional)	10MB	MP4, OGG, WebM

Ad Placement Matrix

Leaderboard (728×90)
Front/Entry Pages
Archives
Categories
Search Pages
Contact Pages
Auto-Adjust to Audience
Video
Ad Blocker Agent
Animated
Tracking
Cache Busting
Click Fraud Protection
Geo Targeting

Design Guidelines

Creative must not aim to look like site content such as editorial or search results listings; As such, creative that uses components that are similar in look to sen.news site content, such as the same image sizes, button styles, etc may be rejected.
If the banner background colour is white and/or does not fill the entire space, please include a one pixel border of HEX Web Colour #CCCCCC.
Creative can include a brand mark of the advertiser.
Creative must be of quality i.e. acceptable image resolution and professional design standards.
sen.news reserves the right to remove or request amends to any creative which is deemed unsuitable for the site.
sen.news recommends a minimum of two (2) separate creatives/messages to be supplied in order to optimise clicks effectively.

Timeline

Please allow 3 days for creative lead-time and/or placement.

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