Advert Types
Background Advert
Dimensions: 1200 x 1200
Occasionally, a picture is worth a thousand words, and it is easier to see an example for yourself.
Click on the button above to see the live demo, or click here.
| Desktops | Yes |
| Tablets | Some |
| Mobiles | No |
Due to its prominence on every page and being in the line of view or viewport for every page, it is a big converter.
The impressions on this advert will extremely high, rendering it perfect for brand awareness.
The creative on display also increases traffic. Use this position as an opportunity to take increase site traffic.
Background (1200 x 1200)
Delivery & Best Practices
Located over the entire background of the front page — delivery will occur across the full site, 10,000+ pages.
Categories: All Categories
Articles/Post: All
Archives: All
Home Page: Yes
Delivered: Full Site, No Mobile
Best practices for background ads
The site stretches image ads in the background to fit the website’s width and fixes them at the top of the page. So, when creating ads for the background placement, it is advisable to take the width of the content container that covers part of the skin ad into account.
If necessary, design this part of the ad as a blank space to reduce the ad’s file size to load faster, or take care not to place any information relevant to the content on the banner that your content might cover.
If the skin ad does not cover the bottom, we will apply a background colour. You can set this background colour by letting us know the colour hex code you prefer.
Standard Display
File Format: JPG, PNG, GIF (HTML5 Specs below)
Dimensions: 1200 x 1200 (Parts)
Max File Size: 450 KB
The advert will need to be delivered in parts, that is a header, a main background and any other floating elements. Each of these sizes are listed below:
Header: 1200 x 300px wide
Main Background: 1200 x 1200px
Specs
- Dimensions Header: TBA
- Dimensions Left Side: TBA
- Dimentions Right Side: TBA
- Format: html5
- Backup Image: (Optional) JPG, PNG, GIF, 190kb
- Looping: Yes
- Max animation length: 15 seconds unless user initiated. Animation can loop twice (play through 3 times). No continuous looping permitted.
- REA Served HTML5:
- Creative should be submitted in a Zip File containing (but not limited to) HTML, JS, CSS, GIF, JPEG. Adobe Edge is accepted.
- Refer to following HTML5 guide.
- Do not embed click-through URLs directly in to the code as this will not allow clicks to be tracked
- All external resources within the HTML must have secure URLs (https). We cannot accept HTML that pulls in non-secure content.
- All external resources within the HTML must not exceed a combined file size of 100kb.
- HTML5 Rich Media:
- Must use approved REA Group Ad Server vendors: Sizmek, Atlas, Double Click.
- New 3rd party vendors can be approved on a case by case basis. Please allow 3 business days for testing.
| ASSET | MAX FILE SIZE | FILE TYPE |
| Backup Image (optional) | 40kb | JPG, PNG, GIF |
| Initial Load | 100kb | HTML5, JPG, PNG, GIF |
| Polite Load/Panel | 1MB | HTML5 |
| User Initiated Load/Expansion | 10MB | HTML5 |
| Video (optional) | 10MB | MP4, OGG, WebM |
Ad Placement Matrix
| Leaderboard (728×90) | |
| Front/Entry Pages | |
| Archives | |
| Categories | |
| Search Pages | |
| Contact Pages | |
| Auto-Adjust to Audience | |
| Video | |
| Ad Blocker Agent | |
| Animated | |
| Tracking | |
| Cache Busting | |
| Click Fraud Protection | |
| Geo Targeting | |
Design Guidelines
- Creative must not aim to look like site content such as editorial or search results listings; As such, creative that uses components that are similar in look to sen.news site content, such as the same image sizes, button styles, etc may be rejected.
- If the banner background colour is white and/or does not fill the entire space, please include a one pixel border of HEX Web Colour #CCCCCC.
- Creative can include a brand mark of the advertiser.
- Creative must be of quality i.e. acceptable image resolution and professional design standards.
- sen.news reserves the right to remove or request amends to any creative which is deemed unsuitable for the site.
- sen.news recommends a minimum of two (2) separate creatives/messages to be supplied in order to optimise clicks effectively.
Timeline
Please allow 3 days for creative lead-time and/or placement.
