High Impact Fixed Footer
Empowering Tomorrow's Business With Forward Thinking Today.
Advert Types
Fixed Footer
Static Dimensions: 1600x150
Fixed footer adverts are the best way to draw a readers' attention as their field of view moves down the page, without being an annoyance or interfering with the content.
Using animations and video in this advert type is compelling.
Its beauty is that it is Fixed above and on top of all other content. This means it can never be covered or obstructed. Powerful placement.
Using animations and video in this advert type is compelling.
Its beauty is that it is Fixed above and on top of all other content. This means it can never be covered or obstructed. Powerful placement.
Devices Displayed
| Desktops | Yes |
| Tablets | No |
| Mobiles | No |
High Click Through Rate (CTR)
Due to its prominence on every page and being in the line of view or viewport for every page, it is a big converter.
High Impression Rate
The impressions on this advert will extremely high, rendering it perfect for brand awareness.
Traffic Driver
The creative on display also increases traffic. Use this position as an opportunity to take increase site traffic.
Dimensions (Display Size Will Appear as 970x90)
Delivery
Fixed to the Footer section of each page — delivery will occur across the full site, 10,000+ pages. Remains layered on top of all other content and cannot be obstructed.
- Fixed to Footer of All Avaialable Pages.
- Appears in the line of site, full site.
- Appears on Top Layer and cannot be obstructed.
- Generally No Pages are Excluded (technical restratins apply).
Standard Display
File Format: JPG, PNG, GIF (HTML5 Specs below)
Dimensions: 728×90
Max File Size: 100 KB
Specs
- Dimensions: 728 x 90px File size: 100kb
- Format: html5
- Backup Image: (Optional) JPG, PNG, GIF, 40kb
- Looping: Yes
- Max animation length: 15 seconds unless user initiated. Animation can loop twice (play through 3 times). No continuous looping permitted.
- REA Served HTML5:
- Creative should be submitted in a Zip File containing (but not limited to) HTML, JS, CSS, GIF, JPEG. Adobe Edge is accepted.
- Refer to following HTML5 guide.
- Do not embed click-through URLs directly in to the code as this will not allow clicks to be tracked
- All external resources within the HTML must have secure URLs (https). We cannot accept HTML that pulls in non-secure content.
- All external resources within the HTML must not exceed a combined file size of 100kb.
- HTML5 Rich Media:
- Must use approved REA Group Ad Server vendors: Sizmek, Atlas, Double Click.
- New 3rd party vendors can be approved on a case by case basis. Please allow 3 business days for testing.
| ASSET | MAX FILE SIZE | FILE TYPE |
| Backup Image (optional) | 40kb | JPG, PNG, GIF |
| Initial Load | 100kb | HTML5, JPG, PNG, GIF |
| Polite Load/Panel | 1MB | HTML5 |
| User Initiated Load/Expansion | 10MB | HTML5 |
| Video (optional) | 10MB | MP4, OGG, WebM |
Ad Placement Matrix
| Leaderboard (728×90) | |
| Front/Entry Pages | |
| Archives | |
| Categories | |
| Search Pages | |
| Contact Pages | |
| Auto-Adjust to Audience | |
| Video | |
| Ad Blocker Agent | |
| Animated | |
| Tracking | |
| Cache Busting | |
| Click Fraud Protection | |
| Geo Targeting | |
Design Guidelines
- Creative must not aim to look like site content such as editorial or search results listings; As such, creative that uses components that are similar in look to sen.news site content, such as the same image sizes, button styles, etc may be rejected.
- If the banner background colour is white and/or does not fill the entire space, please include a one pixel border of HEX Web Colour #CCCCCC.
- Creative can include a brand mark of the advertiser.
- Creative must be of quality i.e. acceptable image resolution and professional design standards.
- sen.news reserves the right to remove or request amends to any creative which is deemed unsuitable for the site.
- sen.news recommends a minimum of two (2) separate creatives/messages to be supplied in order to optimise clicks effectively.
Timeline
Please allow 3 days for creative lead-time and/or placement.
Featured Channels
Shaping the Future of Events and Marketing with Innovation.
Driving Digital Innovation, Building New Leads.
Opening pathways for new business while joining networks to expand the reach of your digital presence. Advertising that really makes new inroads.
