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High Impact Sticky Left and Right

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Empowering Tomorrow's Business with by Forward Thinking Today

Advert Types
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Sticky Left and Right

Dimensions: 160 x 600

Sticky left, and sticky right adverts are high-impact units (HIU) that appear on all pages throughout the site. They are highly responsive and accumulate the most impressions as they are easy to see, do not contribute to banner blindness and do not interfere with the site.

You can have the same or different creatives on each of the two skyscraper (2) banners.
High Click Through Rate (CTR)

Due to its prominence on every page and being in the line of view or viewport for every page, it is a big converter.

High Impression Rate

The impressions on this advert will extremely high, rendering it perfect for brand awareness.

Traffic Driver

The creative on display also increases traffic. Use this position as an opportunity to take increase site traffic.

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Sticky Left and Right (160x600)

Delivery

Located in the side bar off canvas on each page — delivery will occur across the full site, 10,000+ pages.

Categories: All Categories
Articles/Post: All
Archives: All

File Format: JPG, PNG, GIF (HTML5 Specs below)
Dimensions Banner Left: 160×600
Dimensions Banner Right: 160×600
Max File Size: 200 KB

Animated: 750 KB or higher

  • Dimensions: 160 x 600px File size: 700kb
  • Format: html5
  • Backup Image: (Optional) JPG, PNG, GIF, 240kb
  • Looping: Yes
  • Max animation length: 15 seconds unless user initiated. Animation can loop twice (play through 3 times). No continuous looping permitted.
  • REA Served HTML5:
    • Creative should be submitted in a Zip File containing (but not limited to) HTML, JS, CSS, GIF, JPEG. Adobe Edge is accepted.
    • Refer to following HTML5 guide.
    • Do not embed click-through URLs directly in to the code as this will not allow clicks to be tracked
    • All external resources within the HTML must have secure URLs (https).  We cannot accept HTML that pulls in non-secure content.
    • All external resources within the HTML must not exceed a combined file size of 100kb.
  • HTML5 Rich Media:
    • Must use approved REA Group Ad Server vendors: Sizmek, Atlas, Double Click.
    • New 3rd party vendors can be approved on a case by case basis. Please allow 3 business days for testing.
ASSET MAX FILE SIZE FILE TYPE
Backup Image (optional) 250kb JPG, PNG, GIF
Initial Load 100kb HTML5, JPG, PNG, GIF
Polite Load/Panel 1MB HTML5
User Initiated Load/Expansion 10MB HTML5
Video (optional) 10MB MP4, OGG, WebM
Leaderboard (728×90)
Front/Entry Pages 
Archives 
Categories 
Search Pages 
Contact Pages 
Auto-Adjust to Audience 
Video 
Ad Blocker Agent 
Animated 
Tracking 
Cache Busting 
Click Fraud Protection 
Geo Targeting 
  • Creative must not aim to look like site content such as editorial or search results listings; As such, creative that uses components that are similar in look to sen.news site content, such as the same image sizes, button styles, etc may be rejected.
  • If the banner background colour is white and/or does not fill the entire space, please include a one pixel border of HEX Web Colour #CCCCCC.
  • Creative can include a brand mark of the advertiser.
  • Creative must be of quality i.e. acceptable image resolution and professional design standards.
  • sen.news reserves the right to remove or request amends to any creative which is deemed unsuitable for the site.
  • sen.news recommends a minimum of two (2) separate creatives/messages to be supplied in order to optimise clicks effectively.

Please allow 3 days for creative lead-time and/or placement.

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