High Impact Popup Home
Empowering Tomorrow's Business With Forward Thinking Today.
Advert Types
HIU Popup Home
Popup POE Roadblock
Dimensions: 600x600
High-Impact Units or HIU provide the highest level of coverage. The force the focus of the readers' attention into a single viewport and the impression is guaranteed.
The difference between Popup Home and Popup Point of Entry (POE) Roadblock is the Popup home is only on the home pages of any site, whereas the Popup Roadblock is on every page.
The difference between Popup Home and Popup Point of Entry (POE) Roadblock is the Popup home is only on the home pages of any site, whereas the Popup Roadblock is on every page.
Devices Displayed
| Desktops | Yes |
| Tablets | Possible/Additional Product |
| Mobiles | Possible/Additional Product |
High Click Through Rate (CTR)
Due to its prominence on every page and being in the line of view or viewport for every page, it is a big converter.
High Impression Rate
The impressions on this advert will extremely high, rendering it perfect for brand awareness.
Traffic Driver
The creative on display also increases traffic. Use this position as an opportunity to take increase site traffic.
Popup Home & Roadblock (600 x 600)
Delivery
Located in the Header section of each page — delivery will occur across the full site, 10,000+ pages.
Popup Home: Only on Home Page
Popup Roadblock: All Pages
Categories: All Categories
Articles/Post: All
Archives: All
Standard Display
File Format: JPG, PNG, GIF (HTML5 Specs below)
Dimensions: 600×600
Max File Size: 250 KB
Specs
- Dimensions: 600 x 600px File size: 250kb
- Format: html5
- Backup Image: (Optional) JPG, PNG, GIF, 90kb
- Looping: Not Applicable
- Max animation length: 15 seconds unless user initiated. Animation can loop twice (play through 3 times). No continuous looping permitted.
- REA Served HTML5:
- Creative should be submitted in a Zip File containing (but not limited to) HTML, JS, CSS, GIF, JPEG. Adobe Edge is accepted.
- Refer to following HTML5 guide.
- Do not embed click-through URLs directly in to the code as this will not allow clicks to be tracked
- All external resources within the HTML must have secure URLs (https). We cannot accept HTML that pulls in non-secure content.
- All external resources within the HTML must not exceed a combined file size of 100kb.
- HTML5 Rich Media:
- Must use approved REA Group Ad Server vendors: Sizmek, Atlas, Double Click.
- New 3rd party vendors can be approved on a case by case basis. Please allow 3 business days for testing.
| ASSET | MAX FILE SIZE | FILE TYPE |
| Backup Image (optional) | 90kb | JPG, PNG, GIF |
| Initial Load | 250kb | HTML5, JPG, PNG, GIF |
| Polite Load/Panel | 1MB | HTML5 |
| User Initiated Load/Expansion | 10MB | HTML5 |
| Video (optional) | 10MB | MP4, OGG, WebM |
Ad Placement Matrix
| Leaderboard (728×90) | |
| Front/Entry Pages | |
| Archives | |
| Categories | |
| Search Pages | |
| Contact Pages | |
| Auto-Adjust to Audience | |
| Video | |
| Ad Blocker Agent | |
| Animated | |
| Tracking | |
| Cache Busting | |
| Click Fraud Protection | |
| Geo Targeting | |
Design Guidelines
- Creative must not aim to look like site content such as editorial or search results listings; As such, creative that uses components that are similar in look to sen.news site content, such as the same image sizes, button styles, etc may be rejected.
- If the banner background colour is white and/or does not fill the entire space, please include a one pixel border of HEX Web Colour #CCCCCC.
- Creative can include a brand mark of the advertiser.
- Creative must be of quality i.e. acceptable image resolution and professional design standards.
- sen.news reserves the right to remove or request amends to any creative which is deemed unsuitable for the site.
- sen.news recommends a minimum of two (2) separate creatives/messages to be supplied in order to optimise clicks effectively.
Timeline
Please allow 3 days for creative lead-time and/or placement.
Featured Channels
Shaping the Future of Events and Marketing with Innovation.
Driving Digital Innovation, Building New Leads.
Opening pathways for new business while joining networks to expand the reach of your digital presence. Advertising that really makes new inroads.
